The Bicycle with the National Reputation
On 10th Street side of building, possibly newer signage?
“The Bicycle with the National Reputation”.
Vertical signage along rightmost column (not visible here) reads “BLACK BEAU(TY)” partially obscured.
Smaller diagonal signage between windows – “NORFOLK” “NEWARK” “BRA… …ES”
According to the periodical Iron Age (Jan-June 1919), Haverford Bicycle Company owner Max Sladkin purchased the property at 10th & Buttonwood to manufacture bicycles and bicycle parts.
According to this catalogs (1, 2, 3), The Black Beauty was a line of bicycle models HBC sold.
Another shot from alankin’s photostream.
Hamilton Street, front of building.
“HAVERFORD CYCLE CO.”
Other views, opposite side of building, facing lot.
Other sides of building.
Most overlapping signage now illegible.
More modern signage from newer occupants.
10th and Buttonwood Sts. [map]